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Monday, April 15, 2013

Barbour Publishing Announces New Fiction Focus

This press release will be permanently hosted on the official ECPA press archive at www.FrontGateMedia.com/ECPAnews

Barbour Makes Strong Commitment to Fiction with Development of New Team

Contact: Shalyn Sattler
740.922.6045 ext. 109
ssattler@barbourbooks.com


Uhrichsville, OH—Barbour Publishing is pleased to announce the strategic development of a dedicated in-house fiction team. With fiction continuing to be one of the company’s strongest categories, the goal of the team is to take the Barbour fiction line to the next level by providing targeted direction and leadership in the area of acquisitions, as well as partnering with talented writers and helping them to further develop their craft.

The newly established team consists of Publisher and Vice President of Business Development Dan Balow, Editorial Director Kelly McIntosh, Senior Fiction Editor Rebecca Germany, and newly promoted Acquisitions Editor for Fiction, Annie Tipton. In Tipton’s new role, she is responsible for developing and implementing Barbour’s fiction strategy and acquiring new full-length titles.

“Fiction is very important to Barbour. In fact, it accounts for over a third of our annual sales,” stated Dan Balow. “Creating this fiction team and promoting Annie Tipton to the role of acquisitions editor will give us the vision and resources to make one of Barbour’s strengths even stronger. Rebecca Germany guided fiction to where we are today. This team will work together to make it even more successful.”

Barbour Publishing is the leading publisher of promotional Christian books and releases 300–350 titles annually in a variety of categories, including devotional, inspirational, Christian living, fiction, reference, youth, and children. For more information, visit www.barbourbooks.com.

5 comments:

Sylvia said...

I am not certain I understand this press release. How is it different than what Barbour is already doing? Are they saying that they will be doing more fiction than usual?

Amber Stockton said...

Yes. Their fiction is already strong, but a lot of that fiction focused on the Heartsong Presents line and the 3-in-1 repacks, with a few full-length trade paperbacks. Then, they launched the Truly Yours digital line of eBooks. Now, they are going to be growing their trade paperback fiction and acquiring more of them.

Recently, Barbour's fiction has been at somewhat of a stalemate, but now it's going to be growing and becoming even better.

Cheryl said...

This is good to hear.

Sylvia said...

Oh, I see. Thank you for explaining. I guess I thought they had quite alot of fiction (non HS). I think of different authors like Kaye Dacus, Ronie Kendig, MaryLu Tyndall, Annalisa Daughety, Jennifer Rogers Spinola, Mary Connealy and more who all have been regularly published with Barbour. Then there's the brides/weddings line of fiction. I didn't quite get that one though because hardly any of the books specialized in brides or weddings. Anyway, it's always great to have more fiction books to read! :)

Amber Stockton said...

Yes, Barbour did have a good number of fiction titles, but with the loss of Heartsong, they have re-aligned their focus to acquire more authors and more books in their trade-length releases.